The journey begins with the two-year Diploma of Business – Marketing, where students build essential skills in brand strategy, campaign development, consumer behavior, digital marketing, and storytelling. Through real-world projects, marketing plans, and simulation tools, students explore how marketing influences every facet of business — from product creation to global promotions.

The program is also accredited by the Chartered Institute of Marketing (CIM) — the world’s leading professional marketing body. Students who complete the diploma are eligible for exemptions from CIM’s Level 3 and Level 4 qualifications. Upon completing the BBA, students gain further exemptions toward the Level 6 CIM Diploma in Professional & Digital Marketing. These exemptions offer a faster, more cost-effective pathway to globally recognized credentials — giving CCK students a professional edge.

Upon successful completion and meeting academic progression criteria, students advance to Year 3 of the BBA in Business Management & Entrepreneurship. In their final years, they deepen their understanding of strategy, innovation, and integrated marketing — preparing them for leadership roles in advertising, digital communications, brand management, and beyond.